00Identity
I build things to understand them. Then I share what I learn, honestly, even when it's uncomfortable.
01Thesis
AI is a design problem, not an adoption problem. The organizations that win the next decade will not be the ones with the best AI strategy. They will be the ones whose execution designs the next strategy, every week, every loop, in public.
02Thinking
2025 · 09
Misogyny by math. The algorithmic multiplication of inequality.
Essay
2025 · 09
The Great Extraction. How AI learns your job by watching you work.
Essay
2025 · 04
Frameworks reveal more than we think. What 6 AI adoption models say about your values.
Audit
2025 · 03
AI Brand Representation. How generative AI is reshaping brand perception.
Audit
04Book
Most people are not preparing for AI. They are waiting to be told what to do. The professionals who survive the next decade will be the ones who stop waiting.
05Subscribe
Slow letters from someone still building.
One email when there's something worth saying. Essays, frameworks, and notes from the AI transition, written for the people doing the actual work, not for the algorithm. No promotion. No cadence theater.
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06Contact