Marketing systems builder. AI navigator.
I design frameworks, models, and transformations that help people and organizations grow, without losing their soul to automation.
I build marketing systems that think, frameworks that scale, GenAI workflows that help you reclaim time, transformations people own, and futures that stay human. Even when powered by machines.
A few things that shaped me
Entrepreneur and Startup Technologist — Milan, early 2000s
I learned how things break... and how to rebuild them fast.
Full-Scope Marketer — VELUX Italy, 2005–2017
I did it all: strategy, campaigns, digital transformation, growth hacking, B2B, trade, and fairs. Building the bridge between marketing and sales before it was trendy.
Global Marketing Leader — Verona and Paris, VELUX, 2017+
I shaped marketing plans, organizations, and entire ways of working. Built a regional marketing team.
Head of Marketing Innovation & GenAI — VELUX, based in Copenhagen.
I help an established global brand evolve with AI, insight, and intentional design. Keeping it relevant, resilient, and ready for what’s next.
What I believe
Clarity unlocks progress. Simplicity is earned, not improvised.
Transformation doesn’t start with tools, it starts with people empowered to act.
Technology raises the question. Strategy, design, and culture shape the answer.
Current explorations
Leading Marketing Innovation & GenAI at VELUX. Exploring how work, identity, and creativity evolve in the age of AI.
Writing, prototyping, and sometimes unbuilding. Designing quiet systems that enable bold ideas.
Always open to projects, collaborations, or just connecting with curious minds.
Let’s connect
You’re building something honest. You’re rethinking how people work.
You’re exploring how AI can deliver real value, not just noise.
And maybe, you’re looking to exchange perspectives with someone who’s been in the trenches.